Younger People is Unethical Marketing is deemed an essential part of businesses that are confronted with rigorous competition. However, considering its impact on people, advertising is limited by society’s ethical norms and laws enacted by authorities. Marketing tobacco to younger persons is unethical since it is against the agreed rules and would lead to tobacco-instigated mortalities. Marketing tobacco to young people would prompt them to use it, leading to numerous deaths. The majority of smokers begin using it below the age of 18. If the habit persists, the lifetime use of tobacco will result in over 200 million deaths of young people alive today ("About Youth and Tobacco").